Marketing & Analytics Specialist | Former Deputy Director โ PIBM | Academic Administrator | Consultant | PhD in Green Marketing
As a PhD holder in Green Marketing and alumnus of IBS Hyderabad, Dr. Ranjan is a committed educator and consultant with deep expertise in Marketing, Business Analytics, Data Science, and Consumer Behavior. He has been instrumental in curriculum development across these domains and has also led NAAC accreditation processes, enhancing institutional quality and governance.
Dr. Pranav Ranjan brings over 15 years of multidimensional experience in academia, research, industry consultancy, and academic administration. A dynamic academic leader, he has held key positions such as Deputy Director and Professor at Pune Institute of Business Management (PIBM) and contributed significantly at institutions like NIIT University, Lovely Professional University, and Tata Steel.
๐ Academic Contributions & Research Interests
PhD in Green Marketing โ exploring sustainable marketing strategies and consumer adoption
Areas of teaching and research:
โข Market Research
โข Product & Brand Management
โข Consumer Behavior
โข Data Analytics in Marketing
โข Sustainability & Green Marketing
Published in several national and international journals indexed in Scopus and ABDC
Conducted Faculty Development Programs (FDPs) on Research Methodology and Data Analysis, empowering researchers with tools for empirical research and SPSS/Excel/R-based modeling
๐งโ๐ผ Industry Engagement & Consultancy
Dr. Ranjan has applied his academic knowledge to real-world business problems through consultancy projects with reputed companies, including:
Coca-Cola
Videocon Mobile Services
Hero Eco
Connect Broadband, among others
His strategic insights in market diagnostics, consumer insights, and brand positioning have delivered tangible value to these brands.
๐๏ธ Academic Leadership
Deputy Director โ PIBM, where he led academic excellence initiatives and institutional development
Contributor to NAAC Accreditation readiness and implementation
Architect of industry-integrated programs in Business Analytics, Banking & Finance, and Marketing Analytics
